COVERAGE
What We Cover
50+ FMCG categories across 5 sectors. Every major purchase channel in Saudi Arabia. Demographic cuts across nationality, region, socioeconomic class, and household size. If it is bought and consumed in Saudi Arabia, we measure it.
CATEGORY INDEX
50+ categories. Five sectors.
Every category below is measured with the full suite of 40 analytical engines. Penetration, loyalty, switching, growth decomposition, trial-and-repeat, and competitive dynamics are available at the category, brand, and SKU level. Data is refreshed continuously.
CHANNEL COVERAGE
Where consumers buy.
IntellX captures purchases across every channel where FMCG products are sold in Saudi Arabia. Each channel is tracked as a distinct entity with its own KPIs, trend lines, and competitive dynamics.
Modern Trade
Hypermarkets, supermarkets, and chain grocery stores. The primary channel for planned household replenishment trips. Full barcode-level granularity.
Traditional Trade
Baqalas, neighborhood shops, and independent grocers. Approximately 40% of Saudi FMCG sales. The most underrepresented channel in legacy measurement. IntellX captures at the barcode and product level.
E-Commerce
Online grocery orders from retailer websites and apps. Line-item extraction from order confirmations and receipts.
Delivery Apps
15+ Saudi delivery platforms tracked as a distinct channel. App-level identification enables delivery-specific trend analysis and competitive mapping.
Gas Stations
Convenience stores attached to fuel stations. One of the highest-growth OOH sub-channels, especially for beverages, snacks, and tobacco alternatives.
Cafes & QSR
Coffee shops, fast-food restaurants, bakeries, and sit-down dining. Captured at the brand and product level for any FMCG item purchased.
Convenience & Vending
Standalone convenience stores, mini-markets, and vending machines. Impulse purchase occasions captured with occasion context.
Pharmacy
Health, beauty, and personal care impulse purchases at pharmacy checkouts.
GEOGRAPHIC SCOPE
Where we measure.
Saudi Arabia
LIVEFull national coverage with panel density proportional to population and consumption. All 10 regional strata are represented and weighted to national population estimates.
Expansion roadmap.
UAE
PlannedInfrastructure is ready. Pending panel recruitment and local regulatory alignment.
Egypt
PlannedThe largest FMCG market in MENA by volume. Arabic-native AI and weighting systems are directly transferable.
DEMOGRAPHIC CUTS
How you can slice it.
Every KPI in every category can be broken by the following demographic dimensions. All dimensions are embedded in the weighting methodology, ensuring nationally representative estimates for every demographic cut.
Nationality
Saudi / Expat Arab / Expat Non-Arab
Region
10 Saudi regions
Socioeconomic Class
AB / C1 / C2 / D
Household Size
1-3 / 4-5 / 6+
Income Band
Multiple tiers
Head of Household Age
Age bands
Gender
Male / Female (individual mode)
Education
Multiple levels
Housing Type
Apartment / Villa / Traditional
Family Structure
Nuclear / Extended
Don't see your category?
Our coverage is expanding continuously. If you need a category that is not listed, ask us. If there is demand for it and the measurement methodology supports it, we will add it.
Ask About a Category