AGENCY & CONSULTING PARTNERSHIPS
Your methodology. Your brand. Our data.
Primary research takes 8 weeks and $100K+. IntellX delivers nationally representative consumer intelligence in 72 hours. White-label ready, API-first, built to scale with your client base.
THE AGENCY PROBLEM
Your clients need consumer data. Your options are slow and expensive.
When a client asks for category intelligence in MENA, you have two options: commission primary research (8+ weeks, $80-150K, limited to the questions you thought to ask) or license syndicated data (expensive, quarterly, coverage gaps in exactly the channels growing fastest). IntellX creates a third option.
Primary Research
Timeline
8-12 weeks
Cost
$80-150K per study
Coverage
Custom but narrow (you design the questions)
Repeat use
Start from scratch each time
Answers only the questions you knew to ask. No competitive switching, no growth decomposition, no cross-category affinity.
Syndicated Legacy Data
Timeline
Quarterly delivery
Cost
$50-110K per category per year
Coverage
In-home only (misses 25-35% of consumption)
Repeat use
Subscription with rigid scope
Your client gets the same data their competitors get. No differentiation. No OOH. 90-day lag.
IntellX Partnership
Timeline
72 hours for ad-hoc; continuous for retainer
Cost
Volume-licensed, fraction of syndicated
Coverage
All channels including OOH, 50+ categories
Repeat use
On-demand, reusable across clients
Your brand, your interpretation, your client relationship. IntellX provides the data layer.
WHITE-LABEL & API-FIRST
Their trust is in your brand. The data is from ours.
IntellX operates as your silent data partner. Your client sees your firm's brand, your analysis, your recommendations. IntellX provides the consumer intelligence infrastructure underneath.
01
Branded Reports
Export any analysis as PDF or PowerPoint under your firm's brand. Your logo, your template, your executive summary. IntellX generates the data tables, charts, and KPI calculations. You add the insight and the recommendation.
02
API Access
RESTful API delivering penetration, loyalty, switching, growth decomposition, and 30+ KPIs programmatically. Integrate IntellX data into your proprietary analytics platform or client dashboards.
03
Analyst Support
IntellX consumer intelligence practitioners available for methodology questions, data interpretation guidance, and quality assurance. Behind the scenes, never client-facing unless you choose otherwise.
04
Custom Engine Configuration
Need a specific analytical framework for a client engagement? The 40 engines are composable. Combine penetration by OOH channels, filtered by expat households, broken quarterly. The system assembles the answer. Your analyst interprets it.
METHODOLOGY
The rigor your clients expect. The speed they did not think was possible.
Nationally representative
Iterative proportional fitting (IPF) across multiple demographic dimensions: region, socioeconomic class, nationality, and household size. Calibrated to GASTAT census estimates and Ministry of Human Resources labor data. The same statistical framework your clients' incumbent providers use, applied to a broader measurement perimeter.
Cross-validated methodology
Every analytical engine encodes methodology refined across three of the five largest FMCG markets in MENA. Penetration, loyalty, switching, growth decomposition: the same frameworks, the same formulas, applied by the same practitioners who built them for the region's dominant consumer intelligence providers.
Transparent correction chain
Multi-layer correction factors for category-specific diary under-reporting, channel coverage bias, and demographic representativeness. Every weight and correction factor is auditable. Your clients' methods teams can validate the methodology end-to-end.
PARTNERSHIP MODELS
Three ways to build with us.
01
Volume Licensing
Fixed annual license covering a defined number of category queries and API calls. Predictable cost, unlimited client deployments under your brand. Designed for firms with recurring consumer intelligence needs across multiple clients.
Best for: Large consulting firms and syndicated research agencies
02
Project-Based
Per-engagement pricing for specific client projects. Category assessment, competitive audit, market entry analysis. Scoped, delivered, invoiced. No long-term commitment required.
Best for: Boutique strategy firms and independent consultants
03
Revenue Share
IntellX provides the data infrastructure at reduced upfront cost. Your firm resells consumer intelligence services to your client base. Revenue shared on every engagement. Your client acquisition, our data, shared economics.
Best for: Regional research agencies building a consumer intelligence practice
Explore agency partnerships.
A 30-minute conversation about how IntellX can become your consumer data layer. We will show you the API, the white-label export, and the economics of reselling consumer intelligence to your client base.
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