DATA EXPLORER
Touch the data before you talk to us.
Select a category. See real Saudi FMCG data. Penetration, frequency, value share, channel dynamics. No login required. No sales call required. Just data.
How it works.
Pick a category.
Choose from 10-15 unlocked FMCG categories: Carbonated Soft Drinks, Dairy, Snacks, Home Care, and more. Each category shows real Saudi market data.
See the metrics.
Penetration rate, purchase frequency, value share distribution, and 12-month trend lines. Top brands shown with anonymized names (Brand A, Brand B, Brand C).
Compare channels.
See how consumption splits across modern trade, traditional trade, delivery, and out-of-home. The OOH column is the data no other source provides.
What you see.
Penetration %
Percentage of Saudi households buying in this category. All channels.
Purchase frequency
Average purchase occasions per buying household per period.
Value share (top 10)
Market share by spend. Top 10 brands shown, anonymized. Your brand may be Brand D.
Channel split
Modern trade vs. traditional trade vs. delivery vs. out-of-home. The split that reshapes every category strategy.
12-month trend
Directional movement. Growing, flat, or declining. By brand and by channel.
See the full picture.
Enter your work email to unlock unblurred brand names, full 24-month trends, demographic breakdowns, and out-of-home channel detail.
Your email is used to prepare a personalized briefing. We do not share it. No spam.
Built by the team that measured these categories for a decade.
50+
FMCG categories
40
analytical engines
10+
years at global leaders
50,000+
products in knowledge graph
Want the full picture?
The explorer shows 10% of what IntellX sees. A 30-minute briefing shows the rest: loyalty dynamics, growth decomposition, competitive switching, demographic profiling, and the out-of-home data no one else has.
Request a Briefing